• Home
  • 「口碑行銷」推薦書單

「口碑行銷」推薦書單


今年的臺北國際書展剛剛落幕,很多人都去逛了書展,也聽了很多朋友或業務員的推銷,入手了一堆好書。談到「口碑行銷」(Word of Mouth Marketing),概念很簡單易懂,但具體上該如何執行呢?可能大家都很好奇!

今天早上,剛好有朋友在問「口碑行銷」的領域,有哪些書籍值得一看?嗯,讓我隨手整理一下:

  1. 客評經濟的力量:購買者評論&開箱文票房下的市場「電商化」遊戲規則
  2. 「瘋」潮行銷:用50美元「自造」3億風潮、創造業績7倍成長的6大關鍵力
  3. Apple、Google、Amazon熱銷的祕密:讓顧客成為你的品牌傳道者,不只自己買,還揪人幫你賣
  4. 不說話才會賣!讓顧客主動掏錢的7堂銷售課
  5. 引爆需求:讓顧客無可救藥愛上你的6個祕密
  6. 反行銷的驚人吸客術:打好關係,再「賣」東西
  7. 波浪行銷:想大賣先學會興風作浪,用虛實整合的直效手法,讓廣大群眾幫你一起做生意
  8. 讓顧客主動推薦你:從陌生到狂推的社群行銷7步驟

總瀏覽量

Categories

Recent News

[latest][5][recentright]

Toggle Content

Anext Introduction
Anext is a super flexible Theme with a modern backend that makes it incredible easy to build unique layouts by simply dragging and dropping your content into place
Layout Builder with dozens of easy to use elements
Just change the contents and everything done in minutes
Content Importer, to easily setup your site
With one click you get a site very similar to the theme demo.
Many layout styles
Lots of beautiful interactive elements like slideshows, galleries, tabs, toggles that help you showcase your best work
Responsive Layout and High Resolution Display
Works beautiful on modern high resolution displays: Smarthpones, iPads, Retina MacBooks, etc